Why is it important to market a website?
On the internet all websites compete for traffic. In the cases where a lead can become a potential client marketing is crucial. A mistake many small businesses make is they believe that having a website will automatically generate leads and sales. This is not true. Someone can have the perfect website and product and not get a single lead or sale. This is because on search engines like Google many other small businesses and companies also compete for leads and sales. In most cases the website which is found first that satisfy the client will get the lead or sale.
We can spend R500 and get R10 000+ worth of business. If we did not market this would not have been possible.
There are two mainstream marketing for websites.
1st Pay for advertisements
2nd Search Engine optimization
Pay for advertisements
We make use of Google’s pay for advertisements program known as Adwords.
What is Adwords?
Adwords is Google’s Pay per Click program where clients can pay to get their website Ads shown at the top of Google search results.
How does it work?
The process is simple:
Step 1: We create an Adwords account for your website.
Step 2: We create an ad for your website
Step 3: We list ad all keywords which you would like to be found for (example: Website Design). After that we optimize the settings of your Adwords campaign in such a way that you only receive the most relevant traffic to your website. The optimizations include language, time of day, location and budget to name a few.
After that is done we send you a weekly / monthly report to show you how your Adwords campaign is running.
How much does it cost?
We ask a management fee of R250 per month to keep your Ads running and well maintained. The amount added on that is up to you. You could spend from R200 to R10 000 or more a month.
For the first R250 spent on Adwords(excluding the management fee) we will load a R600 Adwords voucher. So the first R450 spend you will get R850 credit loaded on Google Adwords.
That amount gets decremented every time a potential client clicks on your Ad. The cost per click depends on what the competition of the same keyword. Another important note is that you only pay when your ad gets clicked. Not when it is shown. So if your ad is shown a thousand times and clicked only three times, you will only pay for the three clicks.
How long does it take?
We can get your website on Google Page 1 as soon as Google receives the funds. This takes 2 – 10 days.
If you have any further questions or if you would like to sign up feel free to contact us and our Adwords Specialist will get in touch with you.
Search Engine optimization
Search engine optimization is the process where a website is optimized rank high on search engines without paying for ads.
All our websites are created in a search engine friendly way. This is however in most cases not enough to rank a website high on search engines..
At this moment we do not offer search engine optimization as a specialty service because:
– Search Engine Algorithms constantly change. You can rank well the one day and disappear the next.
– Search Engine Optimization is a timely process
– Search Engine Optimization has no guarantee. A website could take from 1 month to a year to rank well.